When asked to create a visual look for a new magazine directed toward rescue service personnel, I wanted to create a look that--if you took it, along with all its competition, removed the mastheads, and spread them out on a table--you would be able to pick out the Rescue Magazines just by their visual style.

In a genre that typically depicts snapshots of either crashed cars or burning buildings, the clean, portrait-style covers of different segments of the rescue industry quickly separated Rescue Magazine from its competition and has become the most popular of all magazines in the field.